AP/MODR1770 6.0 A: Techniques of Persuasion
Offered by: MODR
Session
Summer 2026
Term
SU
Format
ONLN (Fully Online)
Calendar Description / Prerequisite / Co-Requisite
This is a skills-based course focusing on critical thinking, persuasive writing, and strategic argumentation. Examples are drawn from various forms of persuasion including advertising, propaganda and political argument. Course credit exclusions: AP/MODR 1730 6.00, AP/MODR 1760 6.00. Note: This is an approved LA&PS General Education course: Humanities OR Social Science.
Course Start Up
Course Websites hosted on York's "eClass" are accessible to students during the first week of the term. It takes two business days from the time of your enrolment to access your course website. Course materials begin to be released on the course website during the first week. To log in to your eClass course visit the York U eClass Portal and login with your Student Passport York Account. If you are creating and participating in Zoom meetings you may also go directly to the York U Zoom Portal.
For further course Start Up details, review the Getting Started webpage.
For IT support, students may contact University Information Technology Client Services via askit@yorku.ca or (416) 736-5800. Please also visit UIT Student Services or the Getting Help - UIT webpages.
Philip Macewen
pmacewen@yorku.ca
This course studies some of the major techniques of persuasion using the critical skills developed in the first part of the course. These critical skills included 1) logical analysis, 2) language analysis, 3) fallacy analysis, 4) conceptual analysis, and 5) writing analysis.
Technical requirements for taking the course: Students will need a computer with high-speed Internet. They will not need a computer with webcam and microphone, and/or a smart device with these features.
Here are some useful links for student computing information, resources and help:
Zoom@YorkU User Reference Guide
Computing for Students Website
Student Guide to eLearning at York University
To determine Internet connection and speed, there are online tests, such as Speedtest, that can be run.]
Times and locations: This course is entirely on-line. In other words, there are no in-class lectures, tutorials, or course meeting times. Instead, all course material will be available to students via the course website which they should access regularly, i.e., several times each week at their convenience. Once the course website is active, students can access it by logging into their student accounts and clicking on MODR 1770 6.0A.
Virtual office hours: If students have issues or concerns about the course, they should contact the Course Director, pmacewen@yorku.ca Almost every concern will be addressed before it arises during the weekly lectures and tutorials and in the weekly required texts/readings, all of which are posted on the course website (see next item).
All the required texts/readings are posted on the course website.
There are five short small-group-writing assignments, each worth 20% of the grade. Each writing group will consist of no more than 5 students
This course is divided into two parts. In the first part, we will study the nature of reasoning. In the second part, we examine some of the major techniques of persuasion, equipped with the requisite reasoning skills. Each week, the Zoom lectures and tutorials for that week will be posted on the course website. Students should log on to the course website regularly to access the Zoom lectures and tutorials.
This course is designed to help students improve their reasoning skills, an essential component of becoming successful professionals.
Course policies:
- Final grades will be posted on-line within a few days after the official final day of classes for SU 2026 (Tuesday, August 4). You may access your final grade by logging on to your student account and following the relevant link/s.
Additional Information: All the five required writing assignments will be graded by Marker-Graders. Graded assignments will come with comments. Assignments must be submitted to the Marker-Graders by the dates indicated in the Course Outline. Late assignments will be accepted without penalty up to a week after the deadline for the assignment concerned, but no comments will be provided. Thereafter, late assignments will be assigned a grade of “0”, medical, legal, or other outstanding reasons excepted. Students will receive the contact information of the members of their Writing Group as soon as the add deadline for the SU 2026 Semester (Monday, May 11) has passed along with instructions on how they are to submit their assignments to their Marker-Graders (e.g., Turnitin, E-mail, etc.).
- Academic Honesty
- Student Rights and Responsibilities
- Religious Observance
- Grading Scheme and Feedback
- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities

