Session

Fall 2026

 Term

F

Format

LECT

Calendar Description / Prerequisite / Co-Requisite

This course explores the fundamentals of sales, promotions, and consumer behavior in the sport industry. Students will examine strategies for ticketing, sponsorship, promotions, and merchandise sales, while analyzing the psychological and social factors that influence sport consumer decisions. Emphasizing both theoretical frameworks and practical application, the course examines the strategies used to generate revenue and build lasting relationships with sport consumers, including fans, corporate partners, and community stakeholders. .Practical applications and case studies will prepare students for roles in sport marketing and business development. Pre-requisites: SPRT 2010 (Sport Marketing); CCE: ADMS 3210, MKTG 4150

Course Start Up

Course Websites hosted on York's "eClass" are accessible to students during the first week of the term. It takes two business days from the time of your enrolment to access your course website. Course materials begin to be released on the course website during the first week. To log in to your eClass course visit the York U eClass Portal and login with your Student Passport York Account. If you are creating and participating in Zoom meetings you may also go directly to the York U Zoom Portal.

For further course Start Up details, review the Getting Started webpage.

For IT support, students may contact University Information Technology Client Services via askit@yorku.ca or (416) 736-5800. Please also visit UIT Student Services or the Getting Help - UIT webpages.