AP/ADMS4255 3.0 M: Customer Relationship Management
Offered by: ADMS
Session
Winter 2025
Term
W
Format
LECT
Calendar Description / Prerequisite / Co-Requisite
An examination of principles, methods, and strategies for building collaborative buyer-seller relationships that create competitive advantage for the firm by identifying, differentiating, and interacting with profitable customers and customizing product/service offerings for them. Prerequisites: 1) For students in an Honours program, 72 credits including AP/ADMS 2200 3.00, or 2) for other students, a grade of C+ or better in AP/ADMS 2200 3.00.
Course Start Up
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For further course Start Up details, review the Getting Started webpage.
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- Academic Honesty
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- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities
