AP/ECON3411 3.0 M: Managerial Economics and Strategy
Offered by: ECON
Session
Winter 2022
Status
Cancelled: Section
Term
W
Format
LECT
Calendar Description / Prerequisite / Co-Requisite
Introduces students to the economic concepts and frameworks which the general manager can use to formulate, analyze, and implement strategy. Covers issues pertaining to firms boundaries, the economics of the make-versus-buy decisions, the transaction costs of market exchange, and diversification. Additional topics include the theories of competitive strategy such as market and entry strategies and strategic positioning and dynamics. Prerequisites: AP/ECON 2300 3.00 and AP/ECON 3210 3.00 or AP/ECON 3480 3.00.
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