AP/MODR1770 6.0 C: Techniques of Persuasion
Offered by: MODR
Session
Summer 2021
Term
SU
Format
LECT
Instructor
Calendar Description / Prerequisite / Co-Requisite
This is a skills-based course focusing on critical thinking, persuasive writing, and strategic argumentation. Examples are drawn from various forms of persuasion including advertising, propaganda and political argument. Course credit exclusions: AP/MODR 1730 6.00, AP/MODR 1760 6.00. Note: This is an approved LA&PS General Education course: Humanities OR Social Science.
Course Start Up
Course Websites hosted on York's "eClass" are accessible to students during the first week of the term. It takes two business days from the time of your enrolment to access your course website. Course materials begin to be released on the course website during the first week. To log in to your eClass course visit the York U eClass Portal and login with your Student Passport York Account. If you are creating and participating in Zoom meetings you may also go directly to the York U Zoom Portal.
For further course Start Up details, review the Getting Started webpage.
For IT support, students may contact University Information Technology Client Services via askit@yorku.ca or (416) 736-5800. Please also visit Students Getting Started UIT or the Getting Help - UIT webpages.
Professor Philip MacEwen
pmacewen@yorku.ca
This course introduces students to a variety of critical skills and uses them to study some of the major techniques of persuasion.
All required texts/readings will be posted on the course website.
Five short writing assignments, each worth 20% of the final grade (5 x 20%=100%).
The course divides into three sections: 1) logic, argument, language, and the fallacies; 2) conceptual analysis, and 3) the application of 1) and 2) to study some of the major techniques of persuasion
Students will learn how to think, read, and write critically and use these skills to analyze some of the major techniques of persuasion (advertising, propaganda, etc.).
This course is entirely on-line. There are no classes. Zoom lectures will be given on Tuesdays and Thursdays beginning at 8:30 a.m. throughout the Summer Term. For students who cannot attend the Zoom lectures live, they will be posted on the course website. All the course details, including the course outline, assignments, and readings, as well as the Zoom lectures, will be posted on the course website.
- Academic Honesty
- Student Rights and Responsibilities
- Religious Observance
- Grading Scheme and Feedback
- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities
