AP/ADMS4260 3.0 J: Marketing Research
Offered by: ADMS
Session
Fall 2021
Term
F
Format
REMT
Instructor
Calendar Description / Prerequisite / Co-Requisite
Examines how problem definition, research design, data collection, sampling and data analysis influence the quantity, quality and value of research information used for marketing decision-making. Students learn to specify, gather, analyze, interpret and report researchinformation and to apply this knowledge by analyzing a real world data set using statistical software like SPSS.Prerequisites: For students in the Honours BCom program, 72 credits including AP/ADMS 2200 3.0 and AP/ADMS 2320 3.0. For other students, (a) a grade of C+ or better in AP/ADMS 2200 3.0 and (b) AP/ADMS 2320 3.0. For non-BCom students (a) a gradeof C+ or better in AP/ADMS 2200 3.0 and (b) ADMS 2310 3.0, HH/KINE 2050 3.0, AP/ECON 2500 3.00, AP/POLS 3300 6.0, AP/PPAS 3300 6.0, HH/PSYC 2020 6.0, OR HH/PSYC 2021 3.0, OR such other courses as may be deemed acceptable in lieu of AP/ADMS 2310 3.0. Prerequisites for AP/ADMS 4260 do not imply general equivalency between courses listed. PRIOR TO FALL 2009: Prerequisites: 1) For students in an Honours program, 72 credits including AK/ADMS 2200 3.00 or AK/ADMS 3200 3.00 (prior to Summer 2005), or 2) other students, a grade of C+ or better in AK/ADMS 2200 3.00 or AK/ADMS 3200 3.00 (prior to Summer 2005). Course credit exclusion:AK/ADMS 4260 3.00.
Course Syllabus Attachment
Important Info: Fall 2021 ADMS/DEMS Courses
Will this course be in-person? Online? Where will the exams be? Visit the following links for up-to-date information:
Information about Fall 2021 ADMS and DEMS courses
School of Administrative Studies' frequently asked questions
Course Start Up
Course Websites hosted on York's "eClass" are accessible to students during the first week of the term. It takes two business days from the time of your enrolment to access your course website. Course materials begin to be released on the course website during the first week. To log in to your eClass course visit the York U eClass Portal and login with your Student Passport York Account. If you are creating and participating in Zoom meetings you may also go directly to the York U Zoom Portal.
For further course Start Up details, review the Getting Started webpage.
For IT support, students may contact University Information Technology Client Services via askit@yorku.ca or (416) 736-5800. Please also visit Students Getting Started UIT or the Getting Help - UIT webpages.
- Academic Honesty
- Student Rights and Responsibilities
- Religious Observance
- Grading Scheme and Feedback
- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities
