AP/ADMS4240 3.0 A: Advertising and Communications
Offered by: ADMS
Session
Fall 2021
Term
F
Format
REMT
Instructor
Calendar Description / Prerequisite / Co-Requisite
Covers advertising fundamentals with a focus on mass advertising (TV, print, outdoor), integrated marketing communication (PR, direct marketing, digital marketing, sales promotion), creative strategy and tactics, ad budgeting, and metrics for ad and media effectiveness. Assignments may include a project for a real-life ad campaign, case studies' critiquing, and metrics of media data. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.
Course Syllabus Attachment
Important Info: Fall 2021 ADMS/DEMS Courses
Will this course be in-person? Online? Where will the exams be? Visit the following links for up-to-date information:
Information about Fall 2021 ADMS and DEMS courses
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